Cracker Barrel's new logo is a flop
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Reasoning behind Cracker Barrel's reversed decision
CBS News MoneyWatch correspondent Kelly O'Grady joins "CBS Mornings" to break down Cracker Barrel's decision to return to its former logo.
Cracker Barrel reversed its logo redesign after customer backlash. Some criticized the new logo as "woke," while others missed the old logo's nostalgic charm. The incident highlights consumers' emotional attachment to established brands.