Imprinted in our memories from the time the ad used to play on Doordarshan, the jingle and the jalebi kid is still alive in our hearts and mind even after two decades. Back in the early 90s this tune ...

Conceptualised and executed by DDB Mudra North, the oil brand has tried to sketch a new image for brand communication and brand recollect. However, experts still talk about its iconic 'jalebi' ad ...

The campaign has been conceptualised and executed by Mixed Route Juice. Edible oil brand, Dhara has re-launched the tune Dhara Dhara Shuddh Dhara, that takes the audience back to the glorious days of ...

Cooking oil brand Dhara, popularly known for its iconic ‘Jalebi’ ad, has seen a lot of ups and downs in its journey. Once the market leader in India, Dhara saw its parentage changing in the last 30 ...

The premise of the ad film is a young woman having called her boss over for dinner with her family. Over the course of conversation, the boss discovers that her subordinate’s mother (who, incidentally ...

That cancer-afflicted girl nicknamed “Sexy” from Balki’s Cheeni Kum? The gratingly precocious child has been reincarnated as Dhara. Dhara (Inayat Verma) is already world-weary at a tender age and ...

Kickstarting the festive fervour with an aim of building upon its overall brand proposition of Zara Sa Badlaav, Dhara, an edible oil brand from the stable of Mother Dairy Fruit & Vegetable Pvt. Ltd., ...

In its bid to further strengthen its offering in the edible oil category, Dhara, the leading cooking oil brand, has announced the launch of Dhara Life physically refined rice bran oil. Speaking on the ...