In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

If you're a small business owner pouring all your marketing budget into Facebook ads and Instagram posts, you're not alone. Digital marketing has become the default choice for nearly every business.

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...

Unless you've been hiding under a rock (without Internet access), you know that there is a tremendous buzz around social media right now. The incredible success of Facebook and the atmospheric rise of ...

In today’s fast-paced digital world, understanding the various digital marketing channels is crucial for businesses looking to maximize their online presence. With countless options available, each ...

While there is much deserved hullabaloo surrounding Connected TV, another channel sharing many of the qualities that have made CTV such a white hot sector has been similarly experiencing a ...

The folks over at BurstMedia just released some new information on internet usage that I thought you'd find interesting. Highlights include... * More than half of respondents (57.1%) to the survey say ...

Who or what are you? The Direct Marketing Association (DMA) is the largest professional body aimed at protecting and promoting the interests of the thousands of businesses operating in the UK’s ...