"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

An important part of developing a marketing plan is identifying the ideal marketing mix. As a small business owner, you need to choose the right marketing mix so you can win early sales and sustain ...

The concept of marketing has evolved continuously over the years. The definition of the term 'product' isn't as simple as it used to be. The traditional marketing mix has been extended and refined ...