Is she tired? No way! In fact, Lanz, 61, has just published her first book, "Developing Your Marketing Mindset: Real World ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Deciding when to call in backup is about listening to your business and recognizing the signs that it's genuinely ready for ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies to target smartphone users.

As is the season for new year predictions, I truly believe this is the only one that will continue to matter over the next ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...

People who invest in technology often ask the question: is this a “nice to have,” or a “need to have?” Few have the resources to invest in technologies they don’t need. Often, this analysis comes down ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...