Online marketing success depends on segmenting to find your target market (or markets) and targeting your marketing strategy (message, products, service options) to appeal to this target audience ...

Dividing or segmenting a market is key for any marketer. By knowing the different types of potential customers we have we can ...

The measure of success is targeting, not the coherence of segments. Which is to say that many times, marketers rely on the statistical fit of segmentation solutions rather than the targeting fit ...

Speak to industry experts to learn how our target market segmentation analysis helps CPG companies identify, engage, and retain the ideal and profitable customer segments to reduce customer ...

Infiniti Research has announced the completion of their latest free downloadable article on how target market segmentation helped a retail company.

Explore the shift away from traditional segmentation to algorithm-driven targeting in B2B marketing. Targeting strategies need to be redefined in the algorithmic age.

Careful segmentation of target audiences helps marketers to sell more accurately and to budget more efficiently. Find out how to best segment your target audiences.

When it comes to business development, market segmentation is not just a phrase. It represents much more than a line item on an annual marketing plan outlining the primary, secondary and tertiary ...

The target for this latest Nielsen product is advertisers, advertising agencies and media companies to help them align their mobile marketing with current media plans. "Nielsen Mobile is the gold ...

In the CPG marketing world, everything is new, and nothing is normal. As the pandemic continues to upend grocery shopping habits short and long term, CPG marketers are struggling to reach consumers in ...

More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of the key highlights in the latest version of the Oracle Eloqua Marketing ...