While most of the debate over artificial-intelligence technology at colleges centers on the classroom, there’s another hotbed of AI adoption on many campuses — the marketing and communications office.

A new national grant competition will help community colleges build their brands and strengthen their marketing outreach, particularly to adult students. The Lumina Foundation has just announced a ...

Marketing is one way to do that. Judy Hingle, director of professional development for the admissions counseling organization, argues that marketing widens opportunities for students, many of whom ...

This is part one in a three-part series on the role of Big Data in the college-search process. Check back for future installments on sophisticated student-targeting formulas and data in an era of ...

Private colleges invest heavily in advertising. Billboards, social media campaigns, influencer tie-ups and glossy brochures ...

Colleges and universities look to Collegiate Marketing Concepts Inc. to help in the high school recruitment process. Ninety-five percent of the Chesterfield County-based company's work is generated ...