Ensure your CRM captures UTM data for closed-loop reporting. Start Tracking, Start Improving UTM parameters provide the visibility legal marketers need to prove value and optimize performance.

UTM parameters can be extremely beneficial for tracking the success of your campaigns. Learn about them and their abilities in this guide.

John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn't make it a paid link. He said "links with UTM parameters are just links." "They're ...

Google's John Mueller said in a webmaster hangout on YouTube yesterday at the 16:56 mark into the video that it can confuse Google if you are tagging your internal links with tracking parameters ...

Bounce rate's back, alright! Three new GA4 metrics are giving advertisers a bit of nostalgia for the good old days of Universal Analytics.

Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this process is automated. What are UTMs?