UTM parameters can be extremely beneficial for tracking the success of your campaigns. Learn about them and their abilities in this guide.

John Mueller of Google has to say on Twitter that just because a link has UTM parameters on them, it doesn't make it a paid link. He said "links with UTM parameters are just links." "They're ...

OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the "more" section, those links contain these ...

Previously, marketers had to manually create UTM parameters for their campaigns, but with Dynamic UTMs, this process is automated. What are UTMs?