Cindy Rose has been in charge of WPP for a year. So far, her tenure is best judged by examining the decisions deferred as much as the ones she’s taken. At the time of writing, the London-listed agency ...

There’s a new deliverable on the creator brief: AI visibility. As more people start their shopping journey in AI chatbots, marketers are hoping creators can help put their brand names in front of ...

X is launching a new revenue model for creators next month, called the Original Content Rewards Program, that will reward creators who produce “original, high-quality content” that is a reflection of ...

Following the ubiquitous nature of short-form video, it’s no surprise that short stories, otherwise known as micro dramas, are now attracting attention. These mobile-first shows run just two to three ...

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...

Last week’s remedies ruling in the U.S. Justice Department’s antitrust case against Google and its ad tech offering, i.e., the sell-side assets of Google Ad Manager (formerly DoubleClick), resolved ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Cannes Lions 2026 is gearing up to be the advertising ...

Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series → Advertising Week New York, a four-day conference that draws nearly 20,000 of adland’s finest, is ...

Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Ask anyone on the Croisette this week what’s transforming the ...

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened. Before diving into those accounts it’s ...

Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat. The PepsiCo-owned snack brand is hosting ...