The spending power behind that preference is thin. Gen X earns less than millennials, 45% make under $50,000 a year, and they ...

How To Use This Brief Decision briefs lay out the key evidence, strategic context, and paths forward behind a specific ...

How To Use This Brief Decision briefs lay out the key evidence, strategic context, and paths forward behind a specific strategic choice. Skift's recommended path is option B (see section 5). For ...

Executive Summary The Skift Travel Health Index stood at 99 in September, 1% below the previous year. Performance varied across regions, with Latin America and North America above the benchmark level, ...

The State of Travel report is your essential guide to understanding the trends shaping our industry. 150+ charts to help you stay ahead of the modern traveler and make the decisions needed to win in a ...

The hotel technology sector is shifting from cost center to growth engine, with AI, data integration, and guest-facing tools driving efficiency and revenue, but success hinges on modernized systems, ...

How To Use This Brief Trend lifecycle reports lay out the current phase of a trend and how this affects markets, providing key evidence, a decision horizon and actions that can be taken. For Included ...

The times, they are a-changin’. This is the fifth year of Skift Research’s annual State of Travel report and it's time for a facelift. In past editions of this report, we examined each of the industry ...

Our biggest report of the year with 350+ insights. Understand the consumer, business, and investment trends defining the state of travel in 2024. Our goal was to create a chart for any major travel ...

The global cruise industry generated $71 billion in revenues in 2024 and is projected for strong growth, with a forecasted growth rate of 5% year-on-year, to reach $78 billion by 2026. This report ...

Artificial intelligence is changing how travelers discover and evaluate travel options. Tasks once handled by search engines, online travel agencies and travel agents, such as finding destinations, ...

Using a proprietary Skift Research survey of hoteliers, we analyze the state of hospitality distribution today and look beyond to what an ideal distribution strategy could look like. Unsurprisingly, ...