Avenir's £70.4m Marker acquisition adds tech PR agencies and Delve AI. The integration challenge is scaling intelligence ...

A 1,755-post Digiday study found much higher average views for paid creator content. Here's what the sample can and cannot ...

CHAGEE Malaysia turns a tea truck and drive-thru kiosk into blind-box brick collectibles for its ninth anniversary.

Adobe brings CX Enterprise Coworker to ChatGPT, Claude and Copilot, with new MCP connectors to ad and marketing systems.

A football title, a familiar actor and genuine supporter memories give Arsenal's Christmas film a story that goes beyond gift ...

MR.DIY brings KPop Demon Hunters merchandise and a free HUNTRIX bag offer to participating Malaysian stores through December.

Kate Spade reunites with Bretman Rock and three creator acts for a holiday film, with New York store windows extending the ...

Snapdragon's Christmas ad turns a child's wish into a time-machine story, using laptop performance to power family ...

Hyundai and INNOCEAN put IONIQ 3 designers center stage in a social-first series about the people and ideas behind the car.

Conductor's new AEO suite measures whether AI recommends brands, not just mentions them. Its ROI claims still need ...

KATSEYE's Yoonchae fronts Dr.Jart+'s North America BB cream campaign, combining Korean beauty heritage with candid backstage ...

Dunkin brings Gambit, Marvel-themed drinks and four restaurant takeovers to its Avengers: Doomsday campaign ahead of the ...