New guidelines developed by the Online Advertising Taskforce aim to help brands, agencies and media owners use AI effectively ...

Suresh Balaji notes that AI advertising doesn’t matter if the user experience “falls flat”.

Too many brands are still seeing creator marketing as a “bolt on”, according to TUI’s senior influencer marketing manager ...

Consumer trust in advertising is up across every channel, with TV seeing the biggest gains, although the picture is “complex” ...

Clever use of repetition and rhyme are just two of the lessons that the children’s favourite has to teach marketers.

AI is fundamentally changing how marketing content is discovered, interpreted, and trusted – and most brands aren’t ready. As ...

New data reveals 85% of marketers have experienced imposter syndrome, with half reporting these feelings have intensified over the past year alone.

Under pressure, overwhelmed and walking a tightrope to keep their jobs, is it any wonder marketers are on the edge of burnout ...

The portfolio of soft drinks brands, including Plenish and Robinsons, is a growth opportunity for the whole Carlsberg group, ...

Following the charity’s first rebrand in over a decade, the Motor Neurone Disease Association is changing tactics to become “unapologetically out there”.

The explosion of martech tools has left many marketers confused about where to turn, so what can be done about it?

The drinks company’s chief growth officer on creating a ‘better4you’ beverages portfolio in sync with contemporary consumers.