A 15-year veteran at McDonald's, Alyssa Buetikofer was appointed to CMO less than two years ago when Tariq Hassan stepped ...

AppLovin, an artificial intelligence advertising company, has rebounded from troubles earlier in the year and is considered a good stock buy, Seeking Alpha writes in an analysis. The tailwinds are due ...

Charter lost 233,000 internet subscribers and 77,000 video subs in Q3 and seeks to cut $2 billion in costs over the next 18 months while redesigning its operations, Cord Cutter News reports. This left ...

Artficial intelligence is a growing force in media-buying, so much so that Gartner predicts that more than 70% of global ad spend will be materially influenced by AI by 2028, The Drum writes. And ...

A new approach to give schools more control on AI policies may have also blocked traditional search access for schools that did not want to use AI.

Will a Democratic Congress eventually treat AI chatbots like search engines when it comes to advertising disclosure and ...

Financial services remains the MLB's biggest ad category - up 12% year-over-year to $349 million, followed by ...

Lexus is debuting its annual "December to Remember" campaign, while Mazda launches its annual Winter Sales Event with an ad ...

The revised share estimates from local U.S. ad tracker Borrell Associates, are based on a doubling of its estimates for local ...

With smartphones high on shoppers’ wish lists this holiday season, both Verizon and T-Mobile are tossing out plenty of elf bait. For Verizon, that entails actual elves: The carrier has given funny man ...

Publicis Groupe has called out WPP CEO Cindy Rose for comments she made last week about some recent major agency assignments that were awarded without a formal review process. Her comments came on ...

An unredacted complaint filed by the Federal Trade Commission and 22 states accuses Amazon of inflating prices in its online search ad auction, The Wall Street Journal reports. The updated suit ...