Hasselblad adds a new ultra-wide zoom to its lineup of lenses for the X-system medium format cameras. The new XCD 20-35mm F/3.2-4.5 E is the brand’s first ultra-wide zoom and only the second zoom ...

At IBC 2024 in Amsterdam, Blazar Lens unveiled what they are heralding as the world’s first autofocus anamorphic lenses. The ...

Hasselblad's first ultra-wide zoom for medium format delivers a field of view equivalent to 16-27mm in full-frame terms. The ...

Meike has announced the 35mm F2.0 Full Frame Autofocus Portrait Lens for Sony E mount, Nikon Z mount, and L mount cameras.

Hasselblad has unveiled its first 'Exclusive' zoom lens for its XCD lineup, the XCD 20-35mm f/3.2-4.5 E, designed for its ...

The XCD 20-35mm F3.2-4.5 E provides a 16-27mm equivalent field of view in full-frame terms. Hasselblad suggests it's a great ...

Lens manufacturer 7Artisans seems to be readying four new autofocus prime lenses. In a roadmap image taken at IBC in ...

At IBC 2024 in Amsterdam, Blazera Lens was showing what they are claiming is the World's first autofocus anamorphic lenses.

Let’s imagine what would happen if you walked into this coffee shop* and asked for a latte that was one point six times ...

Affordable and highly portable, the new NIKKOR Z 50mm f/1.4 was developed with the same concept as the NIKKOR Z 35mm f/1.4.

See Why the Fotasy 35mm F1.7 is the Budget Lens You Didn’t Know You Needed!

At IBC 2024 in Amsterdam, I caught up with SIGMa to have a look at a prototype of their 28-45mm T2 Cine zoom lens that has AF ...