The ISL has its broadcast deal, but the numbers tell a harsher story. Now, valued below regional leagues and nowhere near ...

The ICC has not yet penalised Pakistan. Instead, it is attempting to persuade the PCB to play against India in the T20 World ...

BBC Sport's Ask Me Anything team explains what is behind the tensions at the T20 World Cup in India and Sri Lanka.

The beleaguered cricketer wanted to commit suicide after being accused of spot-fixing in the 2013 IPL. As he battled his ...

In this article, Black Cab Agency’s Ayush Bansal explores how IPL ad pitches have shifted from single TV-led campaigns to ...

The Pakistan government on Sunday announced that its team will not participate in the India vs Pakistan match on February 15.

MS Dhoni, who already retired from international cricket, will be seen featuring for the Chennai Super Kings (CSK) in the ...

India T20 WC squad: Suryakumar Yadav (c), Abhishek Sharma, Tilak Varma, Sanju Samson, Shivam Dube, Ishan Kishan, Hardik Pandya, Arshdeep Singh, Jasprit Bumrah, Harshit Rana, Varun Chakaravarthy, ...

Poulomi Roy, CMO, Joy Personal Care divulges into the brand’s WPL partnership, campaign strategies, media mix, and building ...

Ayush Badoni's Indian side will take on USA in the first of T20 World Cup 2026 warm-up match at the DY Patil Stadium in Navi ...

As Pakistan refuses to face India on February 15, advertisers warn World Cup deals lose their key leverage, forcing delays, ...

The spark that lit this wildfire wasn’t a war, a border clash, or even a match. It was the quiet exclusion of Bangladesh pacer Mustafizur Rahman from an Indian Premier League franchise in early ...