POP MART’s LABUBU x Sanrio collaboration brings Hello Kitty, My Melody, Kuromi, and more to new vinyl plush pendant blind boxes and a premium collectible doll. Here’s how and when to buy.

The Labubus of POP MART have truly hit the big time, with their latest collaboration seeing them cross over with Sanrio's Hello Kitty and Friends.

Sanrio unveils a new collection featuring two of the Hello Kitty company's most underrated (yet widely beloved) mascot ...

Fans of all ages are invited to step into a world of cuteness, adventure, and creativity at the Sanrio & Pokémon Collectible Craze, an immersive event ...

The designer behind Hello Kitty is stepping down after 46 years, during which time she oversaw the feline character achieving world recognition. Yuko Yamaguchi took over design duties for the ...

Monopoly GO is getting a major dose of cuteness as a massive brand collaboration brings iconic new faces to the board.

The flamboyant designer behind Hello Kitty -- the cute Japanese character that became a global mega brand -- is stepping down after more than four decades in charge of her look.

The long-awaited Miniso store at the Rim finally has a grand opening date. The one-stop shop for all things adorable ...

Over the years and even in recent weeks, Sanrio -- most famous for its cute mascots like Hello Kitty -- has collaborated with numerous mainstream anime series, from Oshi no Ko to My Dress-Up Darling.

People around the world instantly recognize a cartoon kitty dressed in a bow and overalls. This is, of course, Hello Kitty, a ...

The Kawaii Monster Café was an OG Tokyo attraction of the 2010s; a neon fever dream that nailed the overseas, Gwen Stefani-tinted idea of ‘Harajuku girls’, in the middle of the real Takeshita Street.

Sanrio Company, Ltd., together with its subsidiaries, plans and sells social communication gifts, greeting cards, and books in Japan, Europe, North America, South America, rest of Asia, and ...