Nearly two years after “Sephora tweens” made headlines, some companies are eyeing an even younger demographic.

American Girl (check!), Barbiecore fashion (love that!), the Disney princess machine (been there, still doing that!)—nothing ...

Shay Mitchell has launched soothing, cooling, and hydrating face masks for kids as young as four years old in the name of ...

Skincare routines for four-year olds? Why I’d never buy my children Gen Alpha beauty brands - IN FOCUS: Shay Mitchell has ...

Shay Mitchell is facing backlash for her latest business venture Rini, a skin care line developed for children. On November 6 ...

Upon its launch, Rini offers five face masks, intended for children 4 and up. See what dermatologists and parents are saying ...

The “Pretty Little Liars” actress just debuted a new skincare line called Rini that’s made specifically for kids as young as ...

Shay Mitchell's skincare line for kids, Rini, made waves last week for marketing sheet masks to toddlers. Here, three ...

A former aide to two New York governors is set to go on trial Wednesday on charges she sold her influence to the Chinese ...

OAKLAND — A 28-year-old Hayward man survived and his 6-year-old son was uninjured early Tuesday after gunfire came at a ...

A few federal agents are receiving backlash after a they were spotted detaining a man and then driving off with a toddler in ...

Broomfield police have found a 16-year-old girl who was reported missing earlier this week and she is safe, the department ...