Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow colors signifying Apple Intelligence on iPhone 16.

The new AI iPhone is now available in Apple stores after hitting shelves in almost 60 countries around the world on Friday.

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As the new hardware lineup becomes available in Apple Stores around the world, Apple has shared images of customers trying out the iPhone 16 and other products for the first time.

Staff welcome the first customers to the Apple Store in Regent Street, central London, as the iPhone 16, 16 Plus, 16 Pro, 16 Pro Max go on sale, alongside the Apple Watch series 10, AirPods 4, AirPods Pro 2 and AirPods Max.

As the highly anticipated sale of the iPhone 16 commenced in India, people showed up outside the Apple stores in Mumbai and Delhi to be the first ones to grab the new series phones of the major tech company.