iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership ...

NEW YORK — Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a “strategic hire” for iSpot, which continues to seek to establish itself ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

Like all industries, automakers have had a fair share of turmoil in 2024. Both the top-read and tenth-most-read automotive stories featured a look at how traditional media — television — is still a ...

NEW YORK — TV and video measurement company iSpot has named a veteran “technologist” to serve as its new Chief Technology Officer. In his new role, Nipun Dureja will oversee the unified structure of ...

Although Volkswagen’s car lineup has seen serious changes the last few years, the German automaker remains committed to offering a full range of body styles with numerous powertrain options. Recently, ...

Automakers spent 6.1% more on estimated national TV spending in August compared to a year ago — $128.8 million vs. $121.5 million. But the year-to-date tally is down 5.1% compared to the same period ...

Volkswagen says auto industry headwinds mean the German automaker can't rule out plant closings in its home country, while the company is also dropping a longstanding job protection pledge that would ...

Volkswagen is weighing whether to close factories in Germany for the first time in its 87-year history as it moves to deepen cost cuts amid rising competition from China’s electric vehicle makers. In ...

VW considers one car plant, one component plant in Germany obsolete -works council Cost-cutting drive at namesake brand must be extended -VW Management 'compelled' to end job security programme Works ...

The Volkswagen ID.2, the brand’s cheapest electric car, is real. Volkswagen’s ID.2 was officially spotted for the first time out testing. The sub 25,000 euro ($27,500) electric vehicle is affordable, ...