I tested out the ROG Xbox Ally in person at Gamescom 2025, and I came away optimistic about Windows 11's future handheld gaming prospects.

In the US, there are several store pages up for the console already on the official Asus website and retailers like Best Buy. A couple of retailers in the UK already have listing pages live, too, or allow you to register your interest ahead of the pre-order date.

Both models of the handheld launch on the same day globally, save for a handful of regions. Thailand, Brazil, Indonesia, and India won’t have availability until a bit later. Additionally, the less expensive ROG Xbox Ally model won’t be available in China until early 2026.