North Carolina freshman Caleb Wilson has signed a multi-million dollar shoe deal with New Balance, he announced on Monday.

On this episode of the Tar Heels Insider Podcast, bet writer Grant Chachere briefly discusses Caleb Wilson's latest NIL contract with New Balance and why this c ...

North Carolina Tar Heels basketball star Caleb Wilson signs game-changing shoe deal with New Balance. Is this the right move for the shoe company? Absolutely.

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

On Monday, Wilson announced some important news as he agreed to an endorsement deal with athletic brand New Balance. The ...

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar ...

Hubert Davis and the North Carolina Tar Heels landed a gem in their 2025 recruiting class, securing a commitment from ...

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance ...

North Carolina's Caleb Wilson, a projected 2026 NBA draft lottery pick, has signed a multiyear, multimillion-dollar shoe endorsement deal with New Balance, sources tell ESPN. x.com This article ...

North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and ...

North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

Since signing a sneaker deal with New Balance during my college career at Stanford, Cameron Brink has been a major part of the brand's future in women's basketball and lifestyle sneakers.