“We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed,” the company’s chief marketing officer, Sarah Moore, said in a statement.

Cracker Barrel’s faithful are watching the chain remake itself this year under its “All the More” campaign, with bright walls, crisp decór and, now, a new logo that will change Interstate amenity sig...

The chain is rolling out a simpler interior design for diners to savor the taste of southern classics like buttermilk biscuits and hashbrown casseroles.