Right-wing podcaster Charlie Kirk posted an unhinged meme on his X account on Thursday that featured two women in denim as a way to compare them to the new and previous Cracker Barrel logos. Sweeney featured as one, while the other was a taunting image of a woman which has been used by MAGA trolls for the last month. Kirk’s caption read “accurate”.

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

A Cracker Barrel sign featuring the old logo hangs on the outside of a restaurant on August 21, 2025 in Homestead, Florida. The restaurant u

There’s no indication that Cracker Barrel simplified its logo based on politics or wokeness, but Republicans are freaking out either way.

Restaurant chains mocking their competitors is nothing new ― Wendy’s has built a whole social media brand on it. But Steak ’n Shake has recently been on a tear trying to suck up to the Trump White House and the Make America Healthy Again crowd.

MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.

The southern-style restaurant chain has invoked criticism by some who dislike their new logo and business practices.