An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

The nationwide restaurant and country store, known for its nostalgic charm, recently unveiled a simplified design that drops ...

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern ...

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant announced an unexpected rebrand ...

When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Cracker Barrel is saying goodbye to its iconic logo and has introduced an "enhanced brand look and feel." Why some are not ...

Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image ...

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

TV host and podcaster Van Lathan wants Cracker Barrel to change its logo one more time to trigger MAGA into further meltdown.

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

For the first time in 48 years Cracker Barrel's new logo will stand alone in text. The change is part of the company’s “All ...