When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern ...

Cracker Barrel shed almost $100 million in market value after its stock plunged Thursday following the release of a new logo.

Discover the latest business headlines, including the high cost of new homes in Indiana, potential tariff issues for ...

Hillsdale College in Michigan joined the MAGA pile-on over the restaurant chain's rebrand and critics had thoughts.

Steak 'n Shake has publicly slammed Cracker Barrel's recent logo redesign, blaming the chain for abandoning its heritage.