When people love a brand, they don’t always like change,’ a branding expert says, after the change sparks more than 558,000 ...

Modern changes coming to Cracker Barrel, a restaurant known for its simple comforts, are not being met with Southern ...

At the heart of the changes was the removal of a man leaning against a barrel and the phrase "old country store" from the ...

Cracker Barrel has unveiled a new logo, but the rebrand is not sitting well with many of its customers. CNN’s Laura Coates ...

Social media users slam Cracker Barrel's logo redesign as "horrible" and "generic" while the company defends its rebranding ...

Infuriated MAGA moaners have dragged their new poster girl, Sydney Sweeney, into the conservative rage over Cracker Barrel’s ...

Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping ...

An ongoing attempt by Cracker Barrel Old Country Store to revamp its brand triggered a backlash and unleashed a selloff that ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look and feel." Some customers aren't happy.

The official X accounts for the Democratic Party and California Gov. Gavin Newsom’s press office attacked the controversial ...

Steak 'n Shake criticized Cracker Barrel's new logo change, accusing the restaurant chain of abandoning its heritage by ...

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...