A new feature called “StreamCenter” will sync a user’s ESPN app and TV, allowing viewers to follow real-time stats, betting odds and shopping deals alongside a sporting event. The synced-up platforms will also enable viewers to use their mobile device as a secondary controller for the program that appears on their TV screen, the company said.

Disney and ESPN’s perfect-world scenario and bet is to offer it in a way that attracts cord cutters or -nevers but doesn’t lose linear customers. That brings us to the introductory pricing. This is where things get a little complicated,