Cracker Barrel unveils new logo
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MAGA’s meltdown over Cracker Barrel’s “woke” new logo reached new heights on Thursday when Congressman Byron Donalds slammed the restaurant chain for daring to rebrand after he had a religious experience in one of its Florida parking lots.
Restaurant chains mocking their competitors is nothing new ― Wendy’s has built a whole social media brand on it. But Steak ’n Shake has recently been on a tear trying to suck up to the Trump White House and the Make America Healthy Again crowd.
MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image of a man leaning on a barrel, a defining part of the restaurant chain’s identity since 1977. The logo leaves only the name of the restaurant chain — marking the first time in 48 years that it only features text.
Cracker Barrel is undergoing a massive transformation -- and it’s not sitting well with MAGA. Conservatives are melting down after the Tennessee-based company known for its country cooking unveiled a new logo that removes its iconic barrel and Uncle Herschel in favor of a simpler design.
Caroline Downey, a columnist for the conservative National Review, said Thursday that conservatives themselves are to blame for the word “woke” losing its meaning.
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This is the most savage takedown of anyone I've ever heard in my life,” one social media user said in response.