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Cracker Barrel's Logo Change Misses Bigger Picture

Axios on MSN · 3d

MAGA erupts over Cracker Barrel logo change, and stock plunges

The new logo jettisons an illustration of a mostly silhouetted man in overalls leaning on the eponymous barrel.

Los Angeles Times on MSN · 2d

Cracker Barrel changes its logo. MAGA flips out. And a pancake is still a pancake

“Cracker Barrel is done,” wrote the Federalist’s Sean Davis. “Woke executives killed it, wrapped the corpse in a rainbow flag, and then made it do a little puppet show in New York City for the entertainment of all their woke little friends.”

EURweb on MSN · 1d

Cracker Barrel Logo Change Fuels MAGA Outrage and $94 Million Stock Loss | WATCH

Following the logo reveal and backlash, Cracker Barrel stock dropped 7.2% on August 21, 2025. This amounted to a $94 million loss in market value before partially rebounding later that day. Analysts cautioned that both the controversy and the high $700 million rebrand cost contributed to investor uncertainty, not just political outrage.

3d

Popular chain changes decades-old logo — and MAGA crashes out

MAGA world has made its feelings clear. Cracker Barrel debuted a new logo earlier this week, which removed the iconic image ...

2don MSN

Cracker Barrel’s New Logo Has Right-Wingers Posting About Sydney Sweeney, Finding Jesus

There’s no indication that Cracker Barrel simplified its logo based on politics or wokeness, but Republicans are freaking out either way.

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