Morning Joe hosts claim they love it. Everyone else says it sounds like a multiple-sclerosis charity with MS Paint branding.

Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion ...

The cable news network will adopt the new name MS NOW ahead of its spinoff from NBCUniversal.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.

MSNBC will change its name to MS Now, for My Source News Opinion World, and unveil a new logo this year as part of the cable ...

MSNBC, perhaps the biggest name in the exodus, will rebrand as My Source News Opinion World, or MS NOW, a move that conflicts ...

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ...

MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The ...

MSNBC is rebranding and changing its name amid its exit from NBCUniversal. In a company-wide memo on Aug. 18, Versant CEO ...

MSNBC will change its name to My Source News Opinion World (MS NOW) in its spinoff from Comcast’s NBCUniversal, The ...

MSNBC was launched in 1996 as part of a joint venture between NBC News and Microsoft — hence the “MS” in MSNBC. The name ...