HiveMinds will lead the brand’s full-funnel digital strategy, including media planning, consumer journey optimisation, ...

AI changed discovery, audiences rejected noise, and trust emerged as marketing’s most valuable currency this year ...

The deal will make Flying Machine owner AYBPL a wholly owned subsidiary; the brand will continue to sell on Flipkart ...

Darshan was launched as part of its early interactive services push in November 2007, positioning it as a dedicated ...

The mattress brand said it has scaled to Rs 400 crore annual revenue in India in two years, with YAAP handling integrated ...

The programme will air Monday to Friday at 6:57 pm, and will focus on news explainers and analysis across national and ...

The channel can be accessed on connected platforms such as Xstream and IPTV, as well as on non-connected HD and SD set-top ...

Large quantities of allegedly infringing cosmetic products, along with packaging material, labels and promotional content ...

Vineet Chugh, VP & Head of Marketing, QueueBuster POS, writes nostalgia is shaping culture, advertising and consumption as ...

Industry leaders flag premiumisation and connected homes as key drivers, while stricter BEE norms take effect from January 1, ...