Another advantage of coming “late” to the retail media game is not having to convince brands of the value of buying retail ...

Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.

Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and ...

Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman.

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior.

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing ...

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during the ...

A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move for the economy. Here’s why. The tariff headlines continue to roll in, and ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in ...

Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its probiotic directly in the hands of interested consumers. Here's a deep dive into ...