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What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

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A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

The closures led to thousands of layoffs both domestically and abroad, including a full-scale exit from the Asia-Pacific ...

When Hooked on Phonics launched its Android app in 2013, the brand found itself in unfamiliar terrain: app stores instead of ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

A $200K ad credit might be a one-time bonus, but the systems built around it have ongoing costs. Brands that leaned into Meta ...