Madison Media Plus aims to scale Strch's presence across India by driving awareness, building aspirations and positioning it ...

Glamstream aims to integrate fashion discovery, celebrity influence, and e-commerce in a single interface, targeting ...

Jaspreet Bindra explores how AI is driving the shift to Zero Search Marketing, where brands predict consumer needs before ...

Chord, the creative agency under the 1702 Digital network, will lead the brand’s social media strategy, with a focus on audience engagement, community building, and culturally rooted storytelling ...

Over a hundred tech firms, including Alphabet, Meta, Mistral AI, and ASML, have reportedly urged the European Commission to ...

The report by finds that fashion brands are achieving a 97% video completion rate on Connected TV, with southern cities ...

The announcement comes alongside the rollout of a new all-India campaign. The company stated that the campaign aims to ...

The agenda focused on how brands in India are adapting to shifting consumer expectations, technological change, and evolving ...

The move is aimed at strengthening the brand’s presence in the region and aligning with personalities who reflect its core ...

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...

If creators choose not to activate the copyright check, their Reels will still be scanned post-publication. In such cases, ...

In the Energy Ka Gola campaign, Glucon-D distributed flavoured ice golas made with its energy drink across parks in four ...