JioStar has named Ishan Chatterjee as the new Chief Executive of its sports division, covering both television and digital ...

Remember the ads that stayed with you? Today’s brands are chasing clicks, not connections. But is the big brand idea really ...

Samsung has launched a voice-led mixed reality print ad in Indian newspapers, combining traditional media with AI to ...

Gupta began his career as a journalist, joined Star India in 2010, rose to Head of Sports at Disney & Star in 2020, and was ...

Madison Media Plus aims to scale Strch's presence across India by driving awareness, building aspirations and positioning it ...

Glamstream aims to integrate fashion discovery, celebrity influence, and e-commerce in a single interface, targeting ...

Jaspreet Bindra explores how AI is driving the shift to Zero Search Marketing, where brands predict consumer needs before ...

For years, distribution was viewed by many in the industry as limited to boosting posts, executing media buys, or partnering with influencers. However, by 2025, that limited view is no longer ...

Chord, the creative agency under the 1702 Digital network, will lead the brand’s social media strategy, with a focus on audience engagement, community building, and culturally rooted storytelling ...

Over a hundred tech firms, including Alphabet, Meta, Mistral AI, and ASML, have reportedly urged the European Commission to ...

The report by finds that fashion brands are achieving a 97% video completion rate on Connected TV, with southern cities ...

The announcement comes alongside the rollout of a new all-India campaign. The company stated that the campaign aims to ...