Texas and Humann, a cardiovascular health brand based in Austin, have agreed to a wide-ranging sponsorship deal that will ...

Tar Heels in the midst of a bold economic renaissance, targeting the epicenter of the new college sports world order.

Oak View Group Global Partnerships has arranged 40 sports and entertainment venue naming rights deals since 2019, a figure ...

Ideas can come from anywhere. Doss cites his upbringing — “coming from a family of doctors and Indian parents” — as a driver ...

Iowa State defeated Kansas State in the first college football game of the season in Dublin on Saturday, and the pregame ...

Ahead of some Week 0 college football Saturday, ESPN’s “College GameDay” posted a “heartfelt tribute” to Lee Corso, who is on ...

To the shock of fans at the International Tennis Hall of Fame yesterday, tennis player Serena Williams emerged from offstage ...

Whether the airline wants to secure the rights to a temporary venue — it will have to wait in line behind the 11 current TOP sponsors — remains to be seen. That it can do so at all represents a ...

MLB’s near-term media rights strategy looks to be coming into focus, and while some details remain unknown -- clarity on which may come this week -- the league’s plan looks like it will be to bring in ...