South Carolina is switching its uniforms from its long relationship with Under Armour to Nike. USC athletic director Jeremiah ...

South Carolina football and the entire athletic department are switching from Under Armour to Nike starting in 2026 for ...

The University of South Carolina board of trustees approved the change Friday. The Gamecocks’ agreement with Under Armour, ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

Under Armour shares tumble as weak demand and tariff costs weigh on outlook, with North America performance continuing to drag results.

South Carolina will soon usher in a new era of apparel and branding. The Gamecocks are expected to make the switch from Under ...

The South Carolina Gamecocks are switching from Under Armour to Nike beginning in 2026. The deal comes as a 10-year agreement ...

Created by Uncommon Creative Studio, “Be the problem” features Under Armour’s roster of football talent, including Real ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

This article was originally published on www.si.com/fannation/name-image-likeness as SEC program reported to end Under Armour ...

Under Armour said on Friday its sales decline would worsen this quarter and warned of soft demand as well as $100 million more in tariff-related costs for the year, sending the sportswear maker's ...

The UA HALO is built for the everyday athlete. / Under Armour For the first time in Under Armour's history, the brand's iconic double-arch logo is functionally integrated into the design.