BMW keeps pushing subscriptions even after realizing heated seats were 'probably not the best way'

BMW received significant pushback after introducing the concept of subscription-based heated seats, but they haven't given up. Driver aids are next.
Team-BHP

10 years with the BMW X3 xDrive 30d: My ownership experience

BHPian Santoshbhat recently shared this with other enthusiasts:10 Years/ 1.10 Lakh kms updateIt has been almost 2 years since I last posted an update on this thread. X3 has been performing flawlessly ...
CBT News

How automakers are quietly locking drivers out of their own cars

BMW’s logo-shaped screw patent highlights growing limits on repair access, raising costs and control concerns for owners and ...

‘If you use it, we have to pay for it’: BMW defends its car subscription features, despite infamous U-turn on heated seats

If you thought BMW’s heated seat debacle was the end of automotive subscription models, think again ...