iSpot, the cross-platform video ad measurement company, has announced it will now support search signals as an option in its business attribution solutions suite through a newly formed partnership ...

Europe’s largest automaker said a shortage of semiconductors could further hurt productivity. By Melissa Eddy Melissa Eddy covers the German economy and businesses, including its automakers, and ...

NEW YORK — Cross-platform TV advertising measurement company iSpot has named a new President and Chief Revenue Officer. It is a “strategic hire” for iSpot, which continues to seek to establish itself ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

iSpot, the cross-platform TV ad measurement company, has announced today the appointment of seasoned industry veteran, Steven Millman as their Chief Scientist. Millman brings a wealth of experience to ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering, Outcomes ...

Like all industries, automakers have had a fair share of turmoil in 2024. Both the top-read and tenth-most-read automotive stories featured a look at how traditional media — television — is still a ...

Rivian has closed a deal with Volkswagen that could be worth up to $5.8 billion over the next several years. The two automakers will form a joint venture to develop and produce Rivian's ...

NEW YORK — TV and video measurement company iSpot has named a veteran “technologist” to serve as its new Chief Technology Officer. In his new role, Nipun Dureja will oversee the unified structure of ...

Although Volkswagen’s car lineup has seen serious changes the last few years, the German automaker remains committed to offering a full range of body styles with numerous powertrain options. Recently, ...

Automakers spent 6.1% more on estimated national TV spending in August compared to a year ago — $128.8 million vs. $121.5 million. But the year-to-date tally is down 5.1% compared to the same period ...

A week after the automaker announced it was considering closing factories in Germany, the company said it was exiting a labor contract that protected workers from layoffs. By Melissa Eddy Reporting ...