Cracker Barrel stock plunged as much as 15% after the restaurant chain released a new logo that removes its long-time image of a man leaning against a barrel.

Cracker Barrel’s faithful are watching the chain remake itself this year under its “All the More” campaign, with bright walls, crisp decór and, now, a new logo that will change Interstate amenity sig...

The logo, which used to feature a man leaning on a barrel, now simply has the name “Cracker Barrel” on it with the classic gold background.