Beats by Dre has announced its third class of "Beats Elite." Each year, the company selects a handful of college football ...

Georgia RB Nate Frazier continues to add to his national stardom and signed a new NIL deal with a major national company ...

The topic of NIL is once again commanding conversation.

The USC Trojans' success on the recruiting trail has not gone unnoticed, and the momentum is thanks in part to an increase in name, image, and likeness (NIL) ef ...

Prep athletes can now profit from their name, image, and likeness in most states, just like college stars. Is it the best ...

Before Ethan “Boobie” Feaster played a single down of varsity football at DeSoto (Texas) High School, the wunderkind receiver ...

The Georgia quarterback and tight end — who most recently connected in a game when Stockton hit Luckie for a 14-yard gain on ...

Athletics today announced an expansion and three-year extension of its partnership with Altius Sports Partners, a lead ...

Georgia quarterback Gunner Stockton joins his teammate in a new NIL partnership ahead of the 2025 college football season.

In the NIL Era of college football, you'd better be willing to spend big if you're a program looking to have a star ...

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

The Georgia quarterback and tight end will be working with Associated Credit Union, a member-owned financial institution in Georgia.