Cracker Barrel has received fierce reactions from some customers and conservative commentators following a major change.

The southern "country" style restaurant-store chain is introducing a new logo, and launching a new menu for the fall season as part of its "All the More" campaign, Cracker Barrel announced in an Aug. 19 news release. The company is partnering with country music artist Jordan Davis for the initiative.

A new campaign starring Jordan Davis highlights the chain’s logo, menus, and lighter dining rooms. But fans still want their old comfort back.

Right-wing podcaster Charlie Kirk posted an unhinged meme on his X account on Thursday that featured two women in denim as a way to compare them to the new and previous Cracker Barrel logos. Sweeney featured as one, while the other was a taunting image of a woman which has been used by MAGA trolls for the last month. Kirk’s caption read “accurate”.

Since its debut in 1977, Cracker Barrel's iconic logo has remained the same -- save for a few slight updates. But not anymore.

The Southern restaurant chain said the new menu "celebrates more than 55 years of country hospitality and positions the iconic American brand for the future."

The newly branded Cracker Barrel restaurant chain is hosting a Thursday event featuring country singer Jordan Davis in the Meatpacking District.