LSU football head coach Brian Kelly said on his weekly radio show Thursday that the Tigers' 2025 roster costs "about $18 ...

The growth of NIL is expanding to 337 high schools as David Thibodaux boys basketball Kortlan Williams signs first ever brand ...

Texas Tech’s Matador Club has raised $63.3 million since 2022, fueling recruiting, facilities, and national attention as the ...

Tennessee transfer and new UCLA quarterback Nico Iamaleava’s NIL salary is revealed before the 2025 college football season.

After backing up No. 1 2025 NFL Draft pick Cam Ward, Mateer took over the starting role for the Cougars as a first-year ...

Freshman back Telly Johnson emerged as a late-season star for the Huskies, twice clearing the 100-yard barrier in the team's ...

Before Ethan “Boobie” Feaster played a single down of varsity football at DeSoto (Texas) High School, the wunderkind receiver ...

Alabama football wide receiver Ryan Williams can add another top brand to his list of Name, Image and Likeness deals.

OU football quarterback John Mateer gifted his teammates Beats by Dre headphones following the announcement of his NIL deal ...

Nebraska outside hitter Harper Murray has signed a name, image and likeness deal with Adidas, the German apparel company ...

One Pack is no longer in charge of paying players or brokering deals. Here’s how it still plays a part in N.C. State’s NIL ...

Johnny Manziel is hoping to be reimbursed by Texas A&M for the NIL money he missed out on. The former Aggies quarterback ...