Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice?

IAB Tech Lab CEO Anthony Katsur didn't mince his words when declaring unauthorized generative AI scraping of publisher ...

TvScientific really wants digital marketers (and their wallets) to open up to the idea of CTV as a performance channel. So, ...

CTV advertising platforms often try to sell small businesses on how closely the channel resembles the digital marketing ...

Walmart had a rocky second quarter, but ad revenue was a bright spot, including Vizio’s data and ads business and the Walmart ...

Bluefish helps advertisers track and optimize how they show up in an LLM's search results. Its latest funding will expand its ...

Publisher traffic is evaporating due to AI searches; LG Ads is finally ready to go public; and women's dating safety app Tea ...

What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down ...

The DOJ and Google filed their respective witness lists for the remedy phase of the ad tech antitrust trial. Lots of familiar ...

Spotify recently began making podcast inventory available programmatically, which is something buyers have been asking for, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...