Another advantage of coming “late” to the retail media game is not having to convince brands of the value of buying retail ...

Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.

Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and ...

Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman.

Manscaped CMO Marcelo Kertész discusses the campaign inspiration, brand evolution, target market, strategic use of humor and ...

Google authentication2024: The Year of Compliance, Media Minefields and Marketing ‘G-Jail’ Multichannel rights are an important part of digital marketing, and now is the time to make sure you have ...

The historic marketing funnel, which treats buyers as leads to be captured, no longer reflects modern B2B buying behavior.

B2B content production is skyrocketing, according to a report from 10Fold Communications. Among the 400 senior marketing ...

Editor’s Note: Home improvement retail chain Lowe’s is pushing a large agenda forward. The retailer kicked off its “We’re Here to Help” campaign platform last month, promoting the retailer’s ...

Toothbrush brand Quip better tracks and remarkets to customers after implementing QR codes on its packaging. Like most direct-to-consumer brands, oral care brand Quip struggled to gain insights into ...

Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses increased their advertising spend across major digital platforms during the ...

A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move for the economy. Here’s why. The tariff headlines continue to roll in, and ...