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Content associated with live game airings enable existing fans to engage more deeply with their favorite sports while also ...

Paramount+ (within Paramount Streaming) jumped 18.4% month over month, driven by NFL games alongside the return of its ...

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Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major ...

Horizon Deepens Nielsen Partnership, Enabling More Efficient Spending and Clearer ROI . Expanded relationship also includes ...

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...

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Real audiences. Real data. Real decisions. Nielsen’s comprehensive data and measurement are powering the future of media.

2025 proved to be a pivotal year for sports as consumers continue to adapt to a changing media landscape. A growing intensity of fan engagement coupled with an evolution of how sports viewers tune in ...

Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon ...