Apple Releases Accessibility- Centric Short Film ‘The Greatest’ Highlighting Disability In Tech Advert titled "The Greatest" that highlights accessibility features available on the iPhone, iPad, Mac, and Apple Watch. Namely, the ad demonstrates the Door Detection, Sound Recognition, and Voice Control features on these devices. #Apple #iPhone #iPad #Mac #applewatch #advertisingtoday | Advertising Today
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Apple Releases Accessibility- Centric Short Film ‘The Greatest’ Highlighting Disability In Tech Advert titled "The Greatest" that highlights accessibility features available on the iPhone, iPad, Mac, and Apple Watch. Namely, the ad demonstrates the Door Detection, Sound Recognition, and Voice Control features on these devices. #Apple #iPhone #iPad #Mac #applewatch #advertisingtoday | Advertising Today
819 viewsDec 6, 2022
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@apple Thanks for putting accessibility at the front of everything you do. For so many of us, it’s life altering. 🫶🏼✨ Have you seen the whole commercial yet?!?!!! WHAT ARE YOU WAITING FOR?! 🤭🦽🦾🦿🦯🦻🏼🫂 Alt text: A woman in a wheelchair with short, dark brown, curly hair poses in front of an Apple sign. The screen reads: “Come with me to see myself on screen in an Apple Store“ She rolls through an Apple Store and over to a video playing on a TV. The screen reads: “Yesterday was the Interna
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You might know me from Apple Music "The Greatest" campaign 🙏 As a musician who happens to be blind, @apple accessibility tools have allowed me (and so many others) to pursue a career that I love. In case you missed it, I released two new songs this year - "The Organ Grinder's Swing" and "Expect Your Miracle" 😎 I have a new alum releasing next Friday called On Their Shoulders: An Organ Tribute, which you can pre-order on iTunes now! | Matthew Whitaker
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Apple is tapping into a similar creative approach that helped redefine how the brand talks about accessibility. The tech giant re-hired Kim Gehrig, director of its Emmy Award-winning 2022 ad "The Greatest," for a new spot timed to the International Day of Persons with Disabilities on Dec. 3. " Designed for Every Student" follows disabled students as they are accepted to college and transition to campus life, demonstrating how they use Apple's accessibility features like VoiceOver, AssistiveTouch
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