Dark, disturbing, heightened and stylized, Squarespace’s 2026 Super Bowl ad feels like it comes from another time and place—maybe another planet. “Emma Stone didn’t own emmastone.com,” David Lee, chief brand and creative officer at Squarespace, told Ad Age this week. “That’s the true story behind it all.” That rather mundane starting point has now led to what will surely be one of Super Bowl LX’s most unique commercials. The darkly comic set piece, promoting a growing part of Squarespace’s busin
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