Ultimate Factories: Frito Lay
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Ultimate Factories: Frito Lay
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The PepsiCo and Frito-Lay Design team showed up big at this year's #SuperBowl by designing the "Chip Strip," a brand activation reimagined as the Las Vegas strip. From getting married in the Cheetos® Chapel to a fine dining culinary experience at TOST by Tostitos®, the Design team created a work of experiential fun. 🌟 #fritolay #pepsico #design #chipstrip | Frito-Lay
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